Updated February 5, 2022
BMS Marketing is an undergraduate course for 3 years that equips students with crucial skills and knowledge required to drive the profits up of the organization by appropriate advertising, managing, creating strategy, planning of marketing. For every organization, marketing is one of the most vital components, and it has the potential to single-handedly make an organization at the top. The aspirants seeking admission to the BMS marketing course would have to meet the essential qualifications set by the universities and institutes. They must have completed class XIIth examination from a recognized board, possessed analytical skills, innovative approach towards the business issues, leadership qualities, to mention a few.
Marketing is a field that will keep growing over time. It offers ample job opportunities to meritorious candidates. With the advancement of digital media, more and more organizations have come up, leading to increased prominent job profiles in marketing and its allied field. Therefore, students can find jobs from small organizations to enormous corporate, private, and govt. associations, consultancies, and many more. The individuals can be appointed as Brand Managers, Marketing Managers, Market Research Analysts, Marketing executives, PR Analysts, and a few. They can handsome salary packages annually.
BMS in Marketing Course Details-
Marketing involves advertising, planning, making strategies, and many more in promoting products or services to the customer. Marketing is one of the most significant components for associations or companies. The BMS in marketing is one of the BMS courses that enable students to evolve into professionals who could help organizations or companies grow at a good pace. That’s why every organization or company needs professionals who can provide assistance to make it to the top level. BMS in marketing degree has turned out to be exceptionally unique amongst the most wanted degrees in recent decades. With the growing popularity of digital media and online marketing, most organizations like to have appointed professionals who will involve in every vital marketing operation including, Advertising, market research, making appropriate strategies, keeping up client relations, bringing traffic to sites, retaining original customers, to mention a few.
The study of the BMS Marketing program is combined with management principles and business principles, development of practical skills and knowledge. The course provides training and experience in marketing theory, analyzing advertisements in various media, providing a platform to deal with marketing reports and plans, and dealing with real business problems. Notwithstanding, the students are equipped with an understanding of current theories and the recent research so that they can drive the sales and profits of the associations up. The candidates who possess an innovative approach to business issues, well-developed decision-making skills, and leadership qualities can step into the field.
Short Details of BMS Marketing Course-
- Course Level- Undergraduate
- Duration of the Course- Three Years
- Minimum Qualification Eligibility- Class 12th Certificate from a recognized board
- Admission Process- Direct and Entrance Based Entry to the BMS Course
- Prime Recruiters – MNCs, Retail firms, Marketing firms, Sales corporations, Advertising Agencies, Manufacturing firms, etc.
What are the Eligibility Criteria for BMS Marketing?
BMS in Marketing is one of the popular Bachelor of Management Studies courses that teach subjects related to marketing. It is most suitable for the candidates that have completed their class 12th and are interested in management. It is a 3-year undergraduate programme program that requires some specific eligibility criteria from the aspirants. Among them are listed below-
(a) The Aspirants interested in studying BMS Marketing course will have to complete their class 12 or equivalent certificate from a recognized board with any stream (Science, Commerce, and Arts).
(b) The students who have completed their intermediate examination must have obtained at least 50% aggregate marks. The students belonging to the reserved category (OBC and SC/ST) could be given 5% relaxation. It could vary with different colleges.
(c) The must possess soft skills like good command over communication skills, patience, creative thinking, and basic aptitude-related management.
(d) Aspirants also need to qualify for the entrance specified by the university to get admission to the course.
Entrance Exams for BMS in Marketing Course
Most colleges provide seats in the BMS in Marketing Course only through the marks secured in the entrance examination. However, very few institutes also offer access to the programme through the marks secured in their class 12th examination. In gist to get admission in the most renowned universities/colleges, it is required to sit in the entrance exam and qualify for it. Some entrance examinations are written below:
(a) DUJAT- Delhi University Joint Admission Test, a National Entrance exam conducted to provide BBA/BMS aspirants a seat.
(b) CUET- Christ University Entrance Test is a computer-based entrance examination conducted over various centre in the country. The duration of this entrance test is 120 minutes, and the format is Multiple Choice Questions.
(c) NPAT: National Test for Programs After Twelfth is an entrance exam conducted by Narsee Monjee Institute for Management Studies (NMIMS), Mumbai, to provide admission to the BBA/BMS aspirants. It is a computer-based entrance exam for 2 hrs (120 minutes) with a multiple-choice format.
(d) UGAT- UGAT stands for Undergraduate Aptitude Test. It is conducted by AIMA annually to provide admission to the various undergraduate course, including BBA, BMS, B.com, BCA, and many more. The aspirants can take UGAT Test as; (a) Paper Based Test or (b) Computer Based Test.
(e) IPMAT- It stands for Integrated Program in Management Aptitude Test (IPMAT) conducted by the Indian Institute of Management Indore (IIM Indore). It is a gateway for admission to the BMS/BBA programme.
(f) AUMAT- Alliance Undergraduate Management Aptitude Test (AUMAT) is one gateway for admission to the BBA/BMS courses. It is conducted by the Alliance University.
(h) BHU UET- It stands for Banaras Hindu University Undergraduate Entrance Test conducted by Banaras Hindu University to offer entry to various undergraduate programs, including BBA/BMS courses.
(i) BUMAT (Bharati Vidyapeeth Deemed University Management Test)
Admission Process of BMS Marketing 2022
The aspirants who wish to pursue a BMS Marketing course must meet the specific standards set by the institutes. The colleges/universities will not help them to get admission if they fail to fulfill the eligibility qualifications. Therefore, the candidates are required to have qualifications such as an intermediate class certificate from a recognized board, good communication, analytical ability, many more. Several institutes offer admission to the BMS marketing program only through marks secured in the intermediate examination. However, many other renowned colleges/universities provide entry to the BMS marketing course based on entrance exam scores. Some of the admission processes have been listed down-
Direct Entry to the Course-
A way to pursue a BMS marketing programme is through the marks secured in the higher secondary examination. In this process, the aspirants must have scored excellent in their intermediate or class 12th examination, and also they need to qualify for the cut-off set by the universities and institutes. After their names are shortlisted, universities and institutes may also call for counseling rounds or personal interviews to allocate seats to the BMS in Marketing course.
Entrance Based Entry to the Course-
Very few colleges in India provide admission to the Bachelor of Management Studies in Marketing Course on the basis of intermediate or higher secondary examination score where they would have to qualify a minimum cut-off percentile (varies from institutes to institutes). However, most renowned institutes and universities consider selection for admission to the BMS marketing program only after clearing entrance exams of the respective colleges or national level entrance tests. The entrance exams for BBA and BMS are common. Some of India’s top BBA/BMS entrance exams include DUJAT, CUET, NPAT, UGAT, IPMAT, ST. Xavier’s Entrance Exam, AUMAT, FEAT, BHU UET, and many more.
The students need to qualify for the entrance exam of the respective colleges they wish to apply to. It is mandatory for the students who are highly motivated to pursue a BMS marketing programme from the reputed universities/colleges. The reputed colleges will equip them with requisite skills that would help them stand out from the crowd. I have listed down some phases of admission that every student would have to complete to finally be admitted to the course:
(a) The aspirants must check the eligibility qualification of the colleges before applying for it.
(b) If you fulfill the basic eligibility qualifications, you must go for the next phase. The aspirants would have to fill the application form of the college they wish to apply to and fill the applications form correctly.
(c) The third one is the most significant phase because the selection for admission is based on the performance made in the entrance test. You will have to appear for the entrance exam and score well in this phase.
(d) When you score above or equal to cut-off marks, you will be called for a personal interview/counseling round.
(e) The last phase of the selection process for admission to the BMS marketing programme. The name of candidates would be shortlisted on the basis of their performance in the entrance exam and in the interview round. If they are shortlisted, admission to the BMS in Marketing is finally granted.
Admission Process for Abroad 2022
If the aspirants wish to pursue a Bachelor of Management Studies in marketing abroad, they must have secured excellent grades in the 10+2 examination. Besides, the candidates also need to score the requisite percentile in English proficiency tests like IELTS, PTE, and TOEFL. More so, the participants should have (LORs) Letters of Recommendation SOP, Mark-sheets, to name a few.
BMS Marketing Subjects
Bachelor of Management Studies in agriculture is broken down six semesters so that students are able to complete the course over a time frame. Check the semester-wise BMS in marketing subjects students are normally taught in college below:
|SEMESTER- 01||SEMESTER- 02|
|Business Law||Managerial Economics I|
|Business Environment||Industrial Law|
|Business Communication||Management Accounting|
|Business Statistics||Business Mathematics|
|Introduction of Financial Accounts||Introduction of Cost Accounting|
|Foundation of Human Skills||Computer Applications in Business|
|Principles of Management I||Environmental Management|
|Introduction to Computers||——————————–|
|SEMESTER- 03||SEMESTER- 04|
|Strategic Management||Financial Management|
|Direct & Indirect Taxes||Cooperatives & Rural Markets|
|Marketing Management||Public Relations Management|
|Managerial Economics II||Service Sector Management|
|Business Aspects in Banking & Insurance||Human Resource Management|
|Export-Import Procedures & Documentation||Cooperatives & Rural Markets|
|Productivity and Quality Management||Financial Management|
|Production Management & Materials Management||—————————-|
|SEMESTER- 05||SEMESTER- 06|
|Special Studies in Marketing||Indian Management Thoughts & Practices|
|Special Studies in Finance||International Marketing|
|Entrepreneurship & Management of SME||Investment Analysis and Portfolio Management|
|Business Ethics & Corporate Social Responsibility||Retail Management|
|Project Work||International Finance|
|Operation Research||Elective II|
Bachelor of Management Studies in Marketing Fee Structure-
Several colleges in India provide admission to the Bachelor of Management Studies in a marketing program to the students every year. The different institutes and universities charge different fees on the course to the participants. Actually, the fees structure of the BMS in marketing course depends on various components, including Type of institute (Government, Private, Aided, etc.), Location of the college, Status, and rating of the college, Scholarship status of the student, if applicable), to mention a few. The central and state institutes will charge fewer fees for the course than the private institutes. Although, the average fees structure of Bachelor of Management Studies in marketing ranges from Rs. 60k to 8Lacs for the entire course.
BMS Marketing Jobs and Career Scopes-
Business is a sector that will keep growing over the course of time. The BMS in marketing programme offers several crucial job roles to the participants, including Brand Managers, Marketing Managers, Market Research Analysts, to mention a few. They will be responsible for promoting and selling products or services with market research, appropriate strategy & planning, and effective advertising. Marketing is a significant component for the company or organization to grow at a good pace. The candidates who graduated with a Bachelor of Management Studies in marketing can make to high profiles jobs. A plethora of career opportunities is available for the graduates from little organizations to enormous corporate, private and govt. associations, consultancies, and many more.
The course also equips students with entrepreneurial skills. The BMS course offers several employment areas to get more hands-on experience and skills. Some of the major job sectors include Educational Institutions, Hospitality, Media & Advertising Sector, Tourism Dept., FMCG, Banking Sector, food makers, construction firms, Retailing Sector, IT Sector, Consultancy Services, and many more. So the meritorious minds can be appointed for various rewarding positions and gain healthy work experience.
Prominent Job Profiles-
(a) Market analyst
(b) PR specialist
(c) Marketing strategist
(d) Brand Managers
(e) Marketing Managers
(f) Advertising professional
(g) Marketing Executives
(h) Advertising Manager
(i) Sales manager
(j) Marketing Communications Manager
Higher Studies After Pursuing BMS Marketing
Besides numerous handsome job opportunities available for skilled individuals, higher education is also open for BMS graduates. They can pursue several prominent degrees to gain more skills and experience. Some of them are:
(a) Master of Business Administration in Media & Advertising
(b) Master of Management Studies (MMS)
(c) PG Certification programs
(d) PGDM programs
Salary of BMS Marketing Graduates
The course helps students land into various prominent job profiles, including Brand Manager, Advertising Manager, Marketing Manager, Market Research Analyst, Marketing Communications Manager, New Product Manager, Marketing Executive, Public Relations (PR), Sales Manager Director, to mention a few. It also offers a bounty salary package that ranges from INR 3 to 10 lacs p.a.
Colleges for BMS Marketing Course-
(a) GIBS Business School
(b) Madras Cristian College
(c) SS College of Business Studies
(d) Jain University, Bangaluru
(e) JLU, Bhopal
(f) OCCM, Mumbai
(g) Jai Hind College, Mumbai
DU BMS Marketing College
(a) Gargi College, New Delhi
(b) Deen Dayal Upadhyay College, New Delhi
(c) Sri Guru Govind Singh College of Commerce, New Delhi
(d) Shaheed Sukhdev College of Business Studies, New Delhi