Updated April 2, 2022
BMM or Bachelor of Mass Media is amongst the choicest undergraduate course for students with having desire to make a career in the media. It has been designed to instill the candidates with the imperative requisite skills and expertise to gain a promising career in the domain.
Moreover, the institutes offering BMM course requested a wide range of qualifications from the candidates. The qualifications encompass the 12th certificate from a recognized board, analytical skills, communication skills, and of course, a keen interest in mass and media communication.
What is BMM Full Form?
The BMM full form is Bachelor of Mass Media. It is an undergraduate program covering an array of mass technologies like Print media, digital media, broadcasting media, outdoor media, amongst others. Providing comprehensive knowledge of the diverse media and mass communication field is the only objective of this course.
(Bachelor of Mass & Media) BMM Course Details
Bachelor of Mass Media is generally offered as a three-year UG course, which provides an in-depth understanding of the various mass communication technologies. Studying how to manage and operate such types of media and mass communication technologies will become a good point for the students aspiring to make a career in the domain. Moreover, disseminating factual information to the audience is really important and the justice to yourself. It is done through several kinds of mass technologies such as TV, Radio, films, social media sites, websites, billboards, blimps, placards, magazines, newspapers, and amongst others. You will also get to know the significant works of Journalists done across the world.
This BMM course is exceptionally significant for individuals because it offers scientific knowledge and training in Journalism, media ethics and laws, media organization and communication, important aspects of advertisements, and others. Equipping with such kinds of comprehensive skills and expertise will help the participants explore numerous prominent job profiles in different settings. Talking about its job profiles, Filmmaker, Photojournalist, Content Writer, News Editor, Public Relations Manager, etc., comes under this domain.
Advantages of Pursuing Bachelor of Mass Media Course
Mass Media is an integral part of the freedom of speech & expression as it helps individuals express their thoughts without any pressure. Moreover, the media and mass communication technologies have become the watchdog of society and democratic countries. Apart from being a watchdog, it also facilitates the communication of news and information to the targeted audience. And the Bachelor of Mass Media course is a platform that produces proficient professionals in the domain. The individuals bound by media ethics & laws gather the right news and information and then disseminate it to the audience. Here is the list of some advantages of pursuing a Bachelor of Mass Media program.
(a) The students holding a degree in mass media can explore the numerous employment settings like TV Production firms, Movie Production firms, Digital Media firms, Publishing firms, and several others.
(b) The graduates can don several job roles like Editor, Content Creator, Technician, Journalist, Anchor, Director, Photographer, and several others.
(c) Bachelor of Mass Media is an integral backbone of society, so the individuals involved in the field will stand for the victims and help them to reach their voice to a greater audience. Thus, they will become an individual who is giving voice to the voiceless
(d) The participants will equip themselves with an effective and wide spectrum of communication skills in pursuing the Bachelor of Mass Media program. In this way, they will emerge as a professional who could help the government, business and the world to stay connected with each other.
(e) After pursuing the BMM course, the graduates will act as a catalyst in the diffusion of diverse, vibrant cultures across the world.
Who Should Study the Bachelor of Mass media Course?
Bachelor of Mass Media is a diverse and ubiquitous course that has played a crucial role in shaping the world. Before you get to delve into this dynamic and diverse area of study, you must ensure whether you are equipped with such skills or not. Here is the list of some basic pointers that will help you assess yourself.
(a) You must be curious about how a media house works
(b) Excellent communication skills
(c) Also possess analytical skills
(d) It is a must for the students to be interested in News reporting, broadcasting, writing, filmmaking, etc.
Who can Study the BMM Course- Eligibility?
Bachelor of Mass Media is an undergraduate course for students who are fascinated by mass media and communication. It is one of the trending courses in India & across the world. Talking about its eligibility, the students who have done their higher secondary education from a recognized institute are eligible to join the course. Besides, there are several other qualifications required to pursue the program. Here is the list of some requirements for the Mass Media discipline.
(a) The aspiring candidates will need to complete class 12th or equivalent education from a recognized board.
(b) The minimum marks required to be eligible for the course may vary from Institute to institute. However, the average minimum marks required are 50-60% of aggregate scores.
(c) Applicants belonging to the reserved category (SC/ST/PwD) would be given 5% relaxation on the minimum marks.
(d) If you wish to study the BMM program at a well-reputed institute, then you might need to clear the qualifying entrance exams, the Institute specifies.
Top Entrance Exams for Bachelor of Mass Media Course
Choosing a suitable college for future prospects is one of the significant steps for aspiring candidates. It will develop and create a surrounding around you before taking you to the main field. In simple words, it makes you a proficient candidate who can ace any success. There are innumerable institutes that offer admission to study the Bachelor of Mass Media aspects. Some colleges just offer entry through an intermediate scorecard, and others provide it only after clearing the qualifying entrance exam, whichever the institute specifies. Here is the list of some entrance tests to get admission into the universities/institutes:
(a) SET (Symbiosis Entrance Test)
(b) MET (Manipal Entrance Test)
(c) DUET (Delhi University Entrance Test)
(d) St. Xavier also conduct entrance exam- It is one of the popular entrance for BMM course
What are the Documents Require to Get Admission to BMM Course?
The students wishing to take up the Bachelor of Mass Media program are first needed to check whether they have the pertinent documents or not? Several colleges offer admission to study the program after meeting the specified requirements. However, the minimum document requirements could vary from university to university. Below mentioning is the list of some important documents which might help you in comprehending the requirements to get admission:
(I) Migration Certificate
(II) Character certificate
(III) Provisional Certificate
(III) Proof of (D.O.B) Date of Birth
(IV) Proof of Disability (if any) (PwD Certificate)
(V) Schooling Leaving Certificate (CLC)
(VI) Mark Sheet and Passing Certificate of Your Xth or XIIth examination
(VII) Domicile Certificate/ Residential Proof or certificate
(VIII) The reserved category candidates may also need to produce the Scheduled Caste/ Scheduled Tribe/Other Backward Caste certificates, as per their category.
How to Apply for Bachelor of Mass Media Program?
Making a career in Mass Media and Journalism is most lucrative and rewarding, but before that, you will have to equip yourself with a significant skill set and scientific knowledge of the discipline. Talking about the process of admission to the Bachelor of Mass Media program, the students will have to either clear the entrance exam or have secured an excellent score in the intermediate exam. It is so because the reputed institutes offer admission on the basis of an entrance scorecard or 12th standard scorecard. However, some colleges also provide entry to the BMM program based on donations. Let’s have a talk about the admission processes to the Bachelor of Mass media course in detail.
Entrance Based Entry to the BMM Course
Several reputed institutes rely on an entrance exam for providing entry to the program, and getting admission through this mode will be quite an upper hand for the participants. Therefore, it has become one of the popular techniques to join the program. Here are the general steps in order to make their name in the institute.
(a) Your first step is to register yourselves in the institute you wish to join.
(b) Fill out the application form for the entrance exam, the institute specifies.
(c) The concerning authority will provide an admit card to sit in the respective entrance exam after a few days of filling the application form.
(d) It is a must for the participants to produce a Hallticket during the commencement of the entrance test. Moreover, getting good marks on the test is also important.
(e) When you cross the cut-off set by the institute, you will be called for a round of personal interviews and group discussions. After successfully completing these phases, participants will be eligible to get admission.
(f) Your last phase is the submission of pertinent documents requested by the universities/colleges.
Merit-Based Entry to the BMM program
The students can also get entry to the BMM course through a merit-based entry process. For this, you must ensure that you have obtained an excellent grade in the intermediate examination because the list of suitable candidates is made on the basis of the 12th standard scorecard.
After getting your name on the list, you might need to present yourselves for a round of interviews and group discussion. Because the institutes will offer admission into the BMM course based on the 12th scorecard, Personal Interview and Group Discussion.
What are the BMM Programme Syllabus and Subjects?
The course is offered for 3 years is a popular undergraduate area of study in Mass Technologies. It encompasses several integral subjects, which are quite imperative in producing the professionals as the industry demands. Talking the significant disciplines, Public Relations, Media & Society, Media Ethics and Press Laws, Editing and Copywriting, Introduction to the Marketing Process, etc., come under the syllabus of Bachelor of Mass Media.
Moreover, this growing area of study also comprehensively covers the modern aspects of Mass Media and thus makes BMM a dynamic and prominent course worldwide. Let’s delve deeper into the syllabus of the Bachelor of Mass Media.
Particulars of Bachelor of Mass Media Curriculum
|FIRST SEMESTER||SECOND SEMESTER|
|Introduction to Computers||Principles of Marketing|
|Introduction to Sociology||Principles of Management|
|Fundamentals of Mass Communication||Introduction to Psychology|
|Landmarks to 0th Century World History||Effective Communication Skills – II|
|Economics||Political Concepts and Indian Political Systems|
|THIRD SEMESTER||FOURTH SEMESTER|
|Introduction to Media Studies||Advance Computers|
|Introduction to Creative Writing||Understanding Cinema|
|Introduction to Advertising||Mass Media Research|
|Introduction to Public Relations||Radio and Television|
|Introduction to Journalism||Organizational Behavior|
|Introduction to Culture Studies||Print Production and Photography|
The BMM program also includes specialization disciplines in the final year of the course. Students can choose any one specialization area of study among journalism and advertising. The course curriculum of the optional subjects is mentioned here.
|FIFTH SEMESTER (JOURNALISM)||SIXTH SEMSTER (JOURNALISM)|
|Editing||Niche Journalism – II|
|Features & Opinion||Contemporary Issues|
|Indian Regional Journalism||News Media Management|
|Niche and Magazine Journalism – I||Press Laws and Ethics|
|Journalism and Public Opinion||Internet and Issue in the Global Media|
|FIFTH SEMESTER (ADVERTISING)||SIXTH SEMSETR (ADVERTISING)|
|Consumer Behavior||Contemporary Issues|
|Brand Building||Advertising and Marketing Research|
|Media Planning and Buying||The Principal and Practice of Direct Marketing|
|Advertising Design||Legal Environment and Advertising Ethics|
|Advertising in Contemporary Society||Financial Management for Marketing and Advertising|
Note– The mentioned subjects are the only indicate list. The topic could vary from institute to institute.
How Much Would Cost to Pursue BMM Course?
Since Bachelor of Mass Media is a professional course in a diverse array of mass technologies, it can ask you the fees are way higher than ordinary courses. However, the different institutes will request a different amount of course fees, depending on the infrastructure and the faculty of education, the Mode of education, the regulatory authority, as well as the geographical location of the institute. However, the average amount of the BMM course could be around Rs.30k to 150k for the entire course.
What are Career Scopes After Pursuing BMM Program?
Getting a rewarding and lucrative job profile is everyone’s wish, but obtaining such a job profile will require a lot from the individuals. And making an exciting career in the media and mass communication field is no exception. The individuals must be well-versed with aspects of mass media, including journalism, media law and ethics, public relations, media organization and communication, and many more, as per their choice of employment spaces. The following is the list of some prominent job profiles you can be in the mass & media communication field.
(a) You can be as Journalists
(b) You have a choice to be as Copywriter or Content Writer
(c) Don the role of News Reporting or Anchoring
(d) Can be a Filmmaker
(e) Photographer or Photojournalist
(f) A technical job like Sound Engineer
(g) You can hold a challenging and rewarding job profile like News Editor
(h) Can be a Radio Jockey
(i) Public Relations Manager
Higher Studies After Pursuing Bachelor of Mass Media
After graduating with a Bachelor of Mass media program, the students can find several higher studies courses either in the same or its related domain. Pursuing any advanced programme will enable the graduates to explore exciting and high-paying jobs in numerous employment settings. Enlisted below are some of the higher studies programs for the students.
(a) (MMM) Master of Mass Media
(b) (MDM) Master of Digital Media
(c) PG Diploma (Mass Media) courses
(d) PG Diploma (Management) courses
(e) Master of Journalism and Mass Communication
(f) If you are interested in management field, then you also have a choice to go for MBA programs.
Salary of the Bachelor of Mass Media Graduates
Making a handsome annual salary in the job is everyone’s desire and is the same with the BMM graduates. Therefore, to gain a bountiful annual package after completing the Bachelor of Mass Media course, the participants will have to meet the industry demands. The aspiring candidates must have a creative mind, in-depth knowledge of mass technologies, communication skills, etc.
Moreover, the annual remuneration given to the candidates can vary depending on employment space, job profile, qualifications, and several other significant factors. Besides, the graduates making an average salary in the area are 4lacs to 7lacs, and the individuals with years of experience in the area can earn upto 20lac per annum.
Top Colleges for Bachelor of Mass Media (BMM) Course
The following is the list of popular colleges for studying Bachelor of Mass media programme.
(a) Tilak Maharashtra Vidyapeeth
(b) DY Patil International University
(c) Chhatrapati Shivaji Maharaj University
(d) Tilak College Of Science And Commerce
(e) Tecnia Institute Of Advanced Studies – [TIAS], New Delhi
(f) Vivekananda Institute Of Professional Studies – [VIPS], New Delhi
(g) International Institute Of Management Media And I.T., New Delhi
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